It's not what you may think...
TikTok has quickly become one of the most popular entertainment platforms on earth, with almost half of the US population having used the app. What makes TikTok so unique compared to other social or entertainment-based platforms? Despite its massive popularity, TikTok gives every user and every video an equitable shot at going viral. In other words, a TikTok user who is brand new to the platform with zero followers can post an amazing video and get hundreds of thousands or even millions of views on their content. There's no other platform with this sort of chance at equitable content reach and distribution. However, this begs the question: unlike on Instagram or other social media platforms, does it even matter how many TikTok followers you have? If everybody on the platform has an equal shot at getting their videos seen? The short answer is: Yes. See more below and discover how Sayer can help you grow your following on TikTok.
When someone follows you on TikTok, your content is more likely to appear on their "For You" page.
1. MORE REACH
While TikTok's algorithm is designed to give every user a fair chance at going viral, having a larger following can still have its benefits. For one, the more followers you have, the more likely your content will be seen by other users. When someone follows you on TikTok, your content is more likely to appear on their "For You" page, making it more visible to them and potentially their followers as well. This means that the more followers you have, the more chances you have at gaining even more followers through exposure. While having a larger following does not guarantee that more viewers will see your content, all of our research and data shows this is invariably true, even if there is an occasional video that doesn't perform as well as hoped.
2. MORE CREDIBILITY
Like it or not, many users use follower count as a barometer for legitimacy, authenticity, or even popularity. For some business leaders and niche creators, we much more prefer growth strategy for a smaller, engaged audience than a massive follower count. In any case, getting to a self-sustaining follower threshold is key to leverage all of the exposure TikTok can offer.
Having a larger following on TikTok can lead to opportunities for collaborations, sponsorships, and monetization. Many brands and companies are now turning to TikTok creators and thought leaders with engaged followings to promote their products and services. So, while follower count may not be the only factor in determining success on TikTok, it certainly can play a significant role in opening up doors for various opportunities.
4. MORE CHANCE AT VIRALITY
While the TikTok algorithm does provide an equitable opportunity for virality, having a larger following increases your chances of experiencing that viral moment. With more followers, your content is more likely to be shared, liked, and commented on by your audience, which in turn can boost the video's engagement and propel it further into the "For You" pages of other users. Essentially, the more followers you have, the higher the potential for your content to be seen by a wider audience and go viral.
5. COMMUNITY BUILDING
A larger following on TikTok can help you build a strong community around your content, whether it's focused on a specific niche or theme. By engaging with your followers, responding to their comments, and creating content that resonates with them, you can foster a sense of belonging and loyalty among your audience. This community can provide valuable feedback, encouragement, and inspiration as you continue to grow and evolve your TikTok presence.
In sum- while TikTok's unique algorithm does provide an equitable chance for every user to go viral, having a larger following still matters. More followers can lead to increased reach, credibility, partnerships, chances at virality.