Own your audience.
As consumer preferences continue to shift away from big brands and towards authentic individualized storytelling, personal branding is more important than ever. If you’re an entrepreneur, entertainer, or creator, a strong personal brand is the cornerstone in helping establish credibility, and authority to ultimately build a loyal and engaged following. One of the most effective ways to achieve this is through a newsletter. Social media is a key growth driver for any brand, but having a newsletter has some unique and game-changing benefits. If you think “everybody has a newsletter” or that the juice isn’t worth the squeeze, let us change your mind.
Despite being “old” technology, email remains one of the highest conversion tools available.
1. Own Your Audience
One of the main drawbacks of relying solely on social media platforms for audience building is that you're always subject to the ever-changing algorithms that can limit your reach. With an email newsletter list, you own your audience. This means that you have direct access to your subscribers without any interference from external algorithms, ensuring that your content reaches the people who are genuinely interested in what you have to say. If Twitter goes under or Instagram stops serving your content, you may never reach that audience again. With email, even if your email service provider folds, you’ll still have all of your subscriber emails.
2. High Conversion Rates
Despite being “old” technology, email remains one of the highest conversion tools available. Our clients continue to see some of the strongest conversion and engagement rates with email versus any other audience engagement method. By incorporating a newsletter into your personal branding strategy, you can leverage this high-conversion tool to drive engagement, increase sales, and foster long-term customer loyalty.
3. Upcycling Content
If you are creating content on other platforms, email is a great place to upcycle the best of it. For example: had a TikTok that went viral? You now know you have a hit on your hand. Take that TikTok video and turn it into a long-form newsletter to drive traffic to your product, service, or brand page. Extremely low-lift effort for a huge return.
4. Establish Authority and Expertise
A newsletter offers an excellent opportunity to showcase your expertise and establish yourself as an authority in your niche. Users are placing more trust in individuals than institutions and there’s a massive appetite for great content in the inbox. By sharing valuable insights, thought leadership, and exclusive content, you can quickly build trust and credibility, making your subscribers more likely to engage with your brand, recommend you to others, and become long-term users or fans.
5. Easy and Efficient Growth
Growing a personal brand newsletter has never been easier, thanks to multiple growth strategies and user-friendly platforms available today. Both paid and strategic opportunities, can help expand your reach and attract new subscribers. Additionally, there are numerous platforms that enable easy publishing, management, and analytics tracking for your newsletter, streamlining the process and allowing you to focus on creating high-quality content. Sayer can help set up and support all aspects of your newsletter, from choosing the right platform to implementing highly efficient growth strategies. We’ve built some of the largest newsletter subscriberships in the world that have generated millions of dollars in revenue.
There’s never been a better time to start building a newsletter email list. While it may seem a bit daunting at first, building processes and growth systems can help you scale quickly and open up new monetization opportunities. If you’re not sure exactly where to start, contact us here and we’ll get you going!